User Experience on B2B websites
For most B2B websites the objective is two-fold. Firstly, generate a quality lead and secondly, ensure that the prospect is pushed as far down the funnel as possible before the human interaction takes over.
This means presenting, at least at a high level, a compelling picture of what your product/service can deliver for your prospect.
When it comes to content, less is more
In many cases, you are not just addressing one prospect but a series of prospects on a ‘buying committee’.
Some buyer types will simply be interested in the benefits your product or service might bring while technical buyers will look for more in-depth detail.
Your content needs to be ‘layered’ appropriately for these different audiences.
Our approach to User Experience
Our specialist UX experts will develop a deep understanding of how your sales funnel works and how best to maximise its performance.
This feeds into the way we design and code key conversion-oriented pages on your website and other assets such as landing pages.
We deliver best-in-class information architecture allied to outstanding conversion-oriented experience for existing and prospective customers.