We love helping businesses optimise their funnels to drive sales growth and increase profitability. When we say "funnel," we're talking about the journey that potential customers take from first hearing about a business to making a purchase.
We've found that many of our clients face challenges with their funnels, such as:
Misalignment between sales and marketing teams
Weak and/or unpredictable opportunity pipeline
Digital presence does not portray the brand at the right level
Propositions are not outlined clearly on the website
Technical issues with your digital presence
Sales funnel strategy
We think resolving these funnel-related issues is essential for companies seeking to develop profitably and achieve sustainable growth. We assist our clients in developing a more effective process that generates more leads, converts more customers, and results in more success by optimising each phase of the funnel journey.
What is a sales funnel?
We simplify the sales funnel (for B2B and Professional Services organisations) into three stages:
Top of funnel – where you drive awareness of your propositions. Think advertising, outbound/inbound campaigns, SEO, email marketing etc.
Middle of funnel – essentially, this is your website. This is where prospective customers will independently evaluate your proposition(s) before deciding whether to engage more deeply with you
Bottom of funnel – this is where the lead is known to you and you are engaged with the prospect to try and negotiate a sale
While most people start at the top, we take a different approach, beginning with the middle. Why?
It’s usually the weakest part of the funnel
The bottom of the funnel is usually the part of the funnel that is performing well
Investing time and effort in the top of funnel only makes sense if the lower parts of the funnel are optimised first
By fixing the middle of the funnel, you can reap numerous benefits, such as:
More leads and better quality leads are delivered to the bottom of the funnel, all with higher purchase intent
Subsequent top-of-funnel investment gives better and more predictable results
It can expose the potential for margin growth where demand for your products/services begins to outstrip your capacity
Once the middle of the funnel is fully optimised, we help clients explore opportunities at the top of funnel with additional services such as:
At the bottom of the funnel, we provide additional services such as:
In terms of the overall sales funnel, we offer further services such as:
We also offer services for organisations looking to optimise their recruitment funnels, including website support and maintenance, website technical performance optimisation, and analytics and monitoring of marketing performance.
To learn more about sales funnels and how they can benefit your business, check out our blog on "Why You Need a Sales Funnel and How to Build One in 5 Simple Steps." It provides a simple, step-by-step guide to building an effective sales funnel that can help you attract more leads and nurture them into customers.