Branding and graphic design for B2B & professional services firms
Our design team offer a wide range of additional design services to support your business
Our design team consists of specialists in various design disciplines. We take the time to understand who you are and what you want to achieve.
A clear, consistent brand that works well in all applications is crucial to business success.
Branding / Re-branding
Review your strengths and weaknesses versus your competitors
If you want your business to stay relevant, you need a brand audit. It will pinpoint your strengths and weaknesses and help to evaluate your position in the competitive marketplace.
A full brand audit includes things like identifying your company mission, redefining your USPs, and who your target customers are. We use website analytics to assess valuable insights on customer habits and behaviours and to understand how effective your social media marketing is.
Reimagine your brand for the next chapter in your story
A quality logo is key to making a strong impression and is just the beginning of creating a great brand identity. The more recognisable your logo, the more authority it has in the marketplace.
As your business evolves over time, your company logo will also benefit from a redesign to avoid appearing outdated. We recommend updating your logo every five years.
Describe why you exist and what you believe in
A powerful brand message will leverage all aspects of your digital strategy and clarify your message so that customers will pay attention.
Clear high-level messaging helps customers understand who you are and how your business will satisfy their needs.
We build design assets for every stage of sales and recruitment funnels
We use compelling visuals to tell the story of your business. Graphics are powerful tools to engage customers and influence them in their decision-making process moving them along your sales and recruitment funnels quicker.
We can also offer digital design services for brochures and email newsletters.
One-to-one interviews with existing customers to add external input to branding work
Understanding your customers and how they behave is key to your long-term success. But there is no silver bullet. It honestly takes time to collect and build a strong database of customer information.
Once equipped with knowledge of prospective customers' wants and needs you can put into action a marketing strategy that speaks directly to them.
Brand assets and messaging that focuses on your internal communication strategy
Hiring the right people is critical to your company’s success and a strong employer brand will be highly effective in attracting the talent you want. Get the messaging right, and you'll soon find the best-fit candidates to turn into employees.
Employer branding will set you apart from your competitors and describe your reputation as an employer and a great place to work.
Branding revolves around the creation of a distinctive identity for a company, product, or service. Consistency in tone, appearance, and communication across all channels is vital. When rebranding, ensure uniformity online and offline, including logo and style updates. A cohesive brand enhances your omni-channel impact.
Branding establishes an overarching identity and perception, while graphic design focuses on creating visual elements like logos and layouts to convey messages within that identity, collectively shaping a brand's image.
Employer branding refers to a company's efforts to cultivate a positive reputation and distinct identity as an employer. It involves showcasing company values, culture, and benefits to attract and retain quality talent.
Our graphic design team offers brand strategy and identity, brand refresh, and brand guidelines services, as well as graphic design services such as social media assets, slide decks, and printed stationery. Our digital UX team design high-performing landing pages and websites, front-end UI’s, progressive web applications, motion graphic and animation video work.
You should consider a new brand if your business has adapted or changed direction or if your current identity is outdated and is not evoking trust or credibility.
Review your competitors to see if they outshine your visual and communicative appeal. If your current image attracts undesirable clientele, you need to necessitate a shift in your target audience.
It could be the case that your existing brand guidelines are too limited or not designed with digital in mind. If you hope to introduce new products and services across more marketing channels, you may require more flexibility and more scalable formats.