Why Video Marketing Is so Powerful and 8 Types of Video for Business Growth

Marketing Advice - 23.03.23
Together Digital Video Team on location in a rural green field setting

Any company that wants to expand its online presence and engage with potential customers needs to use video marketing. Video content is interesting, shareable, and has the ability to explain complicated concepts in a straightforward manner. In this blog post, we'll look at 8 various kinds of videos that companies can produce to accelerate their growth, as well as how video marketing benefits companies.

As social media usage increases, more companies are using video in their marketing campaigns. Video is a great tool for boosting website traffic and social media engagement since it is more interesting, shareable, and entertaining than text or photographs.

Videos can be used to offer customer testimonials, illustrate how to utilise a product or service, and display them. To reach a wider audience, these videos can then be shared on social media platforms. This kind of content can effectively increase website traffic because it is frequently more noticeable and interesting than typical text or image articles. Videos can also also be optimised for search engines, which can improve website ranks and increase website traffic. 

Additionally effective at increasing social media engagement is video material. Videos can be utilised to start conversations and increase engagement because people are more inclined to watch and share them than blog posts or articles. Also, as consumers are more likely to recall a video than a text-based post, films can be utilised to raise brand awareness.

Explainer videos, first

Explainer videos are quick, educational videos that help potential buyers understand a topic, service, or product. These videos, which are normally 60 to 90 seconds long, are made to be interesting and captivating. Explainer videos are a great approach to present and describe the value of your product or service to potential buyers.

It's crucial to keep your explainer video straightforward and concentrated on the key advantages of your product or service if you want to make it effective. Employ language that is clear and simple, and add illustrations with images to your message.

2. Video Product Demos

Videos of product demonstrations frequently feature the product in use while highlighting its primary features and outlining how it operates. Product demonstration films may be an effective sales tool since they establish trust with potential consumers and help them comprehend the advantages of your product.

It's critical to concentrate on your product's salient features and advantages while producing a product demo film. Emphasise how your product addresses a particular demand or solves a particular problem by using clear, succinct language.

3. Videos of client testimonials

Videos of customer testimonials promote credibility and confidence among prospective clients. These films typically show happy customers expressing their satisfaction with your goods or service. Videos of customer reviews can be a powerful tool for demonstrating your product's advantages and giving prospective buyers social proof.

It's crucial to pick clients that genuinely love and support your product or service when making a customer testimonial video. Request specific examples of how your product has benefited them or addressed a particular issue.

4. Footage from Behind the Scenes

A wonderful method to humanise your company and establish a connection with potential customers is through behind-the-scenes videos. Videos taken behind the scenes can display your team in action, your production workflow, or your corporate culture.

Being genuine and open is crucial while making a behind-the-scenes video. Building trust and a sense of authenticity can be achieved by showcasing the actual people and procedures that go into the making of your brand.

5. Tutorial videos

How-to videos are educational videos that outline in detail how to carry out a given task or utilise a specific product. Offering value to potential clients and establishing your brand as an authority in your sector may both be accomplished with the help of these videos.

Being precise and succinct is crucial when producing a how-to video. Provide clear illustrations for each stage and break the work or process down into manageable steps.

6. Animation videos 

Animation is a fun and effective technique to explain difficult concepts or information. These animated videos can be useful tools for explaining complex or abstract ideas since they bring them to life through animation.

It's critical to pick a style and tone that complements your brand while making an animated video. Employ plain language, and stay away from giving the audience too much information.

7. Videos that stream live

Businesses can communicate with potential clients in real time by using live-streaming videos. You can use these movies to introduce new items, have Q&A sessions, or give customers a peek behind the scenes at your company.

8. Videos on social media

Videos created specifically for social media sites like Facebook, Instagram, and Twitter are known as social media videos. These movies can be used to introduce new goods, advertise promotions and discounts, or offer fun or instructive material.

The future is with video content.

In conclusion, video marketing is an effective strategy that may assist companies of all sizes in expanding their online presence and establishing relationships with potential clients. Your message must be succinct and clear, and it must highlight the main advantages of your product or service, whether you're making an explainer video, a customer testimonial video, or a social media video. You can increase engagement, create trust, and increase sales for your company by including video in your marketing plan.

If you want to get the most out of your B2B video marketing strategy, head over to our blog and check out '6 Top Distribution Channels to Transform Your B2B Video Marketing Strategy.' You'll find a wealth of information and advice on the types of video that can best suit your business needs and the most effective ways to distribute your content.