Reimagining UCDPA’s website using the latest headless CMS technologyUCD Professional Academy
UCD Professional Academy offers ambitious professionals the opportunity to stay competitive and relevant in the changing workplace. UCD Professional Academy offers industry-focused diplomas across a broad spectrum of disciplines and is Ireland’s top university, ranked number one for employability.
The website has been reimagined using our latest headless CMS technology coupled with a custom dashboard for easy course editing.
A conversion-focused website with a large focus on the mobile experience.
There were clear opportunities to drive overall conversion and increase ‘unassisted’ sales.
The strength of the UCD brand as well as online and offline activity works well in driving traffic to the site. Equally, the UCD brand is delivering a respectable conversion rate but there were clear opportunities to drive overall conversion and more especially the potential to increase ‘unassisted’ sales.
For the sales that need assistance, we wanted to ensure that more get to the bottom of the funnel and when they do, their intent to buy is at a higher level following the user’s independent evaluation.