Future-Proofing A Not For Profit's Website to Enhance Engagement and Support
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Services
Empowering Mission Through Seamless Digital Experience.
Rutland Centre provides treatment for individuals with substance and/or behavioural addictions.
The primary objective was to modernise Rutland’s digital presence through a strategic migration to a new headless CMS, aiming for greater flexibility and long-term scalability. They sought a platform that would accurately reflect their refreshed brand identity while more effectively showcasing the breadth of their services.
A key priority was to significantly increase the visibility and accessibility of the "donate" option to encourage and simplify the process of supporting their work.
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Our team executed a comprehensive redesign and development project centred on these goals. We implemented a cutting-edge headless CMS to provide Rutland with a flexible, scalable and future-proof foundation.
The new website integrates Rutland's refreshed brand identity throughout its modern design. Our UX solution involved crafting a brand new navigation structure and an optimised sitemap, meticulously designed to help users find the information they need quickly and effortlessly. By intuitively organising content and streamlining menu options, we aimed to create an efficient user journey, whether users are exploring services or making a vital contribution.
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Key features of the new Rutland website include:
Custom Donation Experience: A bespoke, streamlined process designed to be simple and intuitive, guiding donors clearly and reducing friction to encourage contributions.
Modern, Brand-Reflective Design: A contemporary aesthetic that aligns with Rutland's refreshed identity and values.
Improved Navigation & Sitemap: Enhancing overall usability and enabling visitors to quickly access key information and services with minimal clicks.
Headless CMS Architecture: Providing enhanced performance, security and flexibility for content management and future development.
The new Rutland website successfully delivers a modern, user-friendly digital platform that clearly communicates their mission and services. The strategic implementation of a headless CMS ensures long-term scalability and flexibility, while the refreshed design and intuitive navigation significantly enhance the user experience. Most notably, the custom-developed donation system simplifies the process, making it easier for supporters to contribute to Rutland's valuable work and thereby boosting engagement and support for their important cause.
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