Brand video work showing how GLS deliver 'Parcels to People'GLS
Parcels to People.
GLS is an international parcel delivery service.
We were delighted to work with GLS on a motion graphics video for their FlexDelivery service, which allows rescheduling deliveries or editing pick-up points from mobile or desktop.
After undergoing a full rebrand, GLS also asked us to update the animation to the newer style and colour palette. And as part of their marketing campaign (across print, buses and bus stops) to push their new brand, they needed a brand video for the Irish audience.
GLS needed a brand video for the Irish audience.
Starting from a slide deck of their core facts and values.
Starting from a slide deck of their core facts and values, our content team developed a script and storyboard that reflected the client's brief: Irish scenery, emphasis on people and the personal relationships their drivers have on the road, going hand in hand with their tagline Parcels to People.
We achieved a final piece filmed in the Dublin neighbourhood but also at the GLS Depot and offices, integrating with stock for Irish scenery and landmarks, all tied in by an exciting soundtrack with voiceover.