A new look for the leader of modular constructionESS Modular
ESS Modular is part of the ESS Group, an industry leader in MMC (Modern Methods of Construction) in Ireland and the UK.
Advocates of modular construction methods, ESS Modular (formally Extra Space Solutions) underwent a complete rebrand and name change. We worked on their digital strategy, branded assets, launch and explainer videos, conference materials, and built a superfast slick website using headless CMS.
Defining the future of modular construction.
ESS is changing the face of construction in Ireland and the UK. This new website with supporting assets tells the compelling story of their growth to date.
The campaign objectives were to build a brand new visual identity for Extraspace Solutions, which would be incorporated into a new website, video, online and offline marketing assets and would help tell the ESS Modular story.
This combination would not only improve the experience at the middle of the funnel for users and in turn, assist in lead generation, but also speed up the bottom of funnel sales engagement as the website would deliver more impact.
The launch of their rebrand campaign coincided with the largest industry event of the year – the Offsite Expo at the Ricoh Arena in Coventry.
ESS went ‘all in’ with one of the most remarkable marketing ideas in Irish construction history. The company precision manufactured a two-storey home in their Irish facility, shipped it to Coventry and installed it in the exhibition centre in the space of just two days.
This drove huge traffic to their newly launched website and this culminated in a huge number of valuable conversations with the ESS sales team at the event.