We craft digital strategies that build long term success
The best strategies lead to the development of a digital sales funnel that attracts and converts customers in a consistent, predictable way with a measurable return on investment.
A solid strategy becomes the reference point for all marketing activity
Your site will not be successful without a plan for getting and converting customers. Strategy helps contain the scope of work, direct the content creation process, and provide tactical direction to information architects. It compels designers to focus on results over aesthetics, and developers to focus on the right features. Post-launch, your strategy becomes the framework for all marketing activity.
Core elements of a winning strategy
- A detailed and well-thought-out sitemap if a new website is needed
- Clearly defined user paths
- Wireframing (mockups) of key pages on your website
- Complete alignment with offline sales processes
- Clear plan on post-launch content strategy
- Defined plan for paid channels, social and search
- KPI's that can be measured, monitored and optimised