First steps

Research and Discovery

Research is the critical start point in developing a winning digital strategy: Understand customer and market behaviour in order to make smart decisions based on data-backed insights.

Ranking Keywords, Data, Marketing, Digital Marketing, Research

Data doesn’t lie!

Ranking Keywords, Data, Marketing, Digital Marketing, Research

Do you really need research you ask? Question is why wouldn’t you make data-backed, informed decisions.

We’ll help you find your winning differentiators against your competitors, where you should focus your budget, your search ranking for specific key terms, how your brand is perceived online and where the opportunities lie.

Understand your audience

Delve into the needs of your different audience types using our framework. This informs business goals, how you sell, who you sell to, what assets you need, key terms your customers use to research your products and how we map those customer journeys online.

In B2B, we’ll look at the individuals that make up that buying committee and help your team get your value proposition in front of the right people.

Understand your audience
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Know your competition

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We can find out key information about your competitors: What key terms they are ranking for, what improvements you can make to your website to rank higher, we can reverse engineer PPC campaigns to show you what ads they are running.

Knowledge is power. Learn where the vacuums are and fill those voids.

Our Research Services

  • Keyword Research
  • Analytics Research
  • Sales Process Audit
  • Website & SEO Audit
  • Competitor Research
  • Audience Profiling
  • Social Media Audit
  • Usability Audit
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