Research is the critical start point in developing a winning digital strategy
The end game is to grow your profits by aligning your marketing with the way your targets learn about and evaluate your offering.
How Much Research is Needed?
Every project is different. We tailor our research phase to suit your needs. The level of research required will depend on:
- How much research has been completed by your own team
- The value proposition of your product/service
- The complexity of your product/service
- The level of competition in your sector
We are very flexible on how we conduct research. Stakeholder workshops are very effective in gathering wide inputs but smaller working groups can generate more project momentum. A combination of both is often best.