Instant Lead Generation
Pay Per Click (PPC) advertising can generate leads from prospects who are actively evaluating a product or service and who are close to the point of purchase. A perfect solution when you need to generate demand in a hurry.
Google Adwords and Bing Ads are the best-known search engine advertising platforms. Whereas Facebook, LinkedIn and Twitter are high-profile options in the social space.
Maximising Return on Investment
PPC offers a high degree of measurability for your marketing spend.
A winning PPC strategy involves setting clear objectives, including the audience you are targeting, how you plan to reach them and how you will manage your budget.
Each advertising channel has its own intricacies that need to be understood so that you don’t miss out on valuable opportunities, such as remarketing which often offers the highest return on investment in B2B.
PPC Strategy Development
Any long-term PPC strategy must be underpinned by a continual optimisation effort.
Our team of PPC experts are Google certified and can help you navigate targeting strategy, targeting methodology, landing page development, advertising channel selection, and effective messaging.
We analyse campaign data and measure critical KPIs that reflect your overall return on investment.