For your site to be successful, you need a plan for reaching and converting customers. A digital strategy helps contain the scope of work, direct the content creation process, and provide tactical direction.
It compels designers to focus on results over aesthetics, and developers to focus on the right features. Post-launch, your strategy becomes the framework for all marketing activity.
Tailored Strategy Workshops
We bring your team through the strategic planning process through a series of facilitated workshops. Workshops are designed around your needs and factor in research and intelligence you already have. Workshops focus on:
- Business strategy
- How customers come to need your solution
- What user experience (UX) will they need to evaluate your proposition(s)
- What's happening externally. What are these users looking for (SEO) and where are they looking
- Technical matters such as CRM and other integrations that are needed for your digital strategy to be realised
Sales Funnel Optimisation
A customer might start with some intent to buy and then through an evaluation exercise eventually becomes a lead and then a sale. We are funnel optimisers and want to understand how your funnel works:
- Who makes up the 'buying committee' for your product or service
- What credibility indicators are most important
- What assets are required at the top, middle and bottom of the funnel
- What activities can drive prospects into your funnel and with what return on investment