A digital overhaul for one of Ireland’s most important charities
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Services
A new digital platform.
Pieta first opened its doors in Lucan, County Dublin in 2006. Since then the mental health charity has seen and helped over 58,000 people in suicidal distress or engaging in self-harm.
A website is a lot more than pictures and code put together. For an organisation like Pieta, the website is their primary engagement platform that needs to provide a number of different functions.
To develop the new digital platform, we got to know the website, our client and the users (and their needs). At the beginning of the project, we had several workshops with the client where we discussed what the main pain points were with their existing website, from their point of view.
Since launch, Pieta has seen +480% increase in donations
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We have worked with Pieta for over four years on a variety of digital projects including the annual Darkness Into Light campaign
Eighty per cent of Pieta’s funding comes from public donations. During stakeholder interviews and research we identified flaws in how this flowed on the old site.
We started to conceptualise the flow of the new website, drawing hand-sketched wireframes, which allowed us to get an idea of which concept worked best for the user, and which one was solving their problems.
Based on this structure, hi-fi wireframes, user flows and UI designs evolved. Our UX research led us to make specific design choices considering each and every visual element, to make sure the design would help users navigate and find the prioritised information quick and easily.
Since launch in February 2020, Pieta has seen a +480% increase in donations. This increase in support allows Pieta to better help those in crisis.
We also helped Pieta announce their rebrand and launch of the new website with a motion graphics video.
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