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A nationwide accountancy firm with 24 offices were looking for a complete overhaul of their digital assets with a bright new website that reflected their scale and sector specialism. We also optimised each office on Google My Business, created profile and event videos, custom data studio reporting and campaign landing pages advanced tracking. Visit IFAC
Core Website Objectives
At the start of 2018, Ifac’s existing website was not reflecting the scale, breadth and expertise of the business.
As a result, the ifac board wanted to engage in a process that delivered a digital presence on a much higher level and they decided to commission a new client-centric website together with a complete overhaul of their branding.
Client audiences were not the only priority in the website redesign and rebranding project: the group had critical internal audiences and a need to focus on recruitment, with high calibre accountants ever more difficult to attract throughout Ireland.
The new ifac website and brand was designed to encapsulate a modern brochure style website with high-end design and enhanced functionality in a number of key sections. Another key aim was to simplify content architecture in order to provide members with cornerstone content designed to help them in their farming and agri businesses.
User-centred process design was also essential for this project. The organization required an easy to manage, modern content management system incorporating a full style guide based around improved user experience.
The Together Digital Process
The process involved a series of strategy ‘sprints’ with Together Digital’s digital strategy team that culminated with a full visualisation of the website in wireframe format.
Following the strategy sprints, a full user-centric technical specification was produced referencing each design layout and describing its functionality in full detail.
Finally, the project moved into design, build, test and launch phases. This approach was specifically tailored to ifac for the following reasons:
It was a highly agile approach designed to create short and frequent feedback loops. As a result, the Together Digital team was confident that they could build a compelling digital presence in line with the expectation of all major stakeholders.
It was a low risk approach as every stage of the process is a logical progression from the previous stage.
Critically, the proposed approach was intended to be collaborative in nature and create greater buy-in from stakeholders.