Building a bold new identity for a team of expert accountantsifac
One of the country's top accountancy firms with offices all across Ireland, ifac offers a range of specialist accounting services to small and large enterprises with their main markets in the agricultural sector.
The new website personalises the firm by using staff profiles and client success stories and we also mix their expertise with technology as the process to sign up for ifac's Farm Pro software is made easily accessible.
The website was a key deliverable in a wider rebranding effort.
The new website offers a much stronger ‘middle of funnel’ experience.
Ifac invested in ‘humanising’ their website in a time when so much of our lives moved online - including the breadth of the ifac teams nationwide, client stories and more advanced staff profiles.
The impact the new website has made in such a short period of time is impressive. Traffic has almost doubled; 10% of this traffic came from display advertising and the remainder is from organic, direct and social.
The frontend is developed on Next.js, a react framework which boasts blazing performance, flexibility and promotes continuous agile development. Under the hood there are over 30 forms connected to Pipedrive CRM, Stripe Integration for invoice payments, interactive map, custom search, superfast filters, newsletter hook up, landing page flexible layout, custom tracking KPI set up in Google Tag Manager.