:format(webp)?_w=3840)
Google Search is changing, and so is the way we approach digital marketing. With powerful AI at its core, Google is becoming an even more intuitive engine for discovery. Instead of just matching keywords, Google now uses behavioural signals, past interactions and contextual cues to anticipate what users are likely to search for next – opening up new targeting opportunities for marketers. This is a massive opportunity for businesses.
At Together Digital, we're focused on helping our clients keep up with the evolving digital landscape by embracing innovative tools and technology. We believe the future of search advertising isn't just about managing keywords – it’s about using AI to intelligently identify and connect with your most valuable customers.
What is AI Max for Search?
AI Max for Search is a new, optional upgrade within standard Google Search campaigns, combining the most advanced AI tools Google has to offer — all in one easy-to-manage feature bundle.
It’s not a new campaign type. Think of it as a “turbo mode” you can switch on to unlock better targeting, performance and insights from your existing Search campaigns. AI Max helps you break free from those limitations. It intelligently finds new, relevant search queries and connections you'd otherwise miss. In fact, Google's own data suggests that advertisers who activate AI Max typically see 14% more conversions at a similar cost.
Core benefits of AI Max for Search:
Expanded search coverage through keywordless matching and broad match
Automated ad creation via text customisation (formerly “automatically created assets”)
Final URL Expansion, which sends traffic to the highest-performing page on your site
Brand and geo intent controls, giving you more precision than ever
Enhanced reporting, showing why ads matched and what influenced conversions
Prefer a quick visual summary?
Watch this short video, “What is AI Max for Search and should you use it?” which explains how it works, why Google launched it, and what to expect once it's activated.
Key points from the video:
AI Max expands reach by tapping into broader and intent-based searches (beyond your keyword list)
It automatically generates headlines and descriptions tailored to the user’s query
It optimises performance by dynamically picking the best landing page
You don’t lose control — in fact, you gain new settings for brand safety, geography, and URLs
AI Max is ideal for growth-focused advertisers looking to reduce manual work
How Google’s AI Max Works
1. Smarter Targeting and Ad Relevance
AI Max helps us go beyond simple keyword matching. It uses AI to understand the intent behind a search, allowing your ads to appear on new, high-quality queries. It also automatically generates and adapts ad copy based on your existing assets and landing pages, ensuring your message is as relevant as possible to each individual user. This is where your website's performance is more critical than ever, and our web and SEO team ensure your site is optimised for these AI-driven campaigns.
2. Enhanced Controls for Your Peace of Mind
More automation doesn't mean less control. AI Max gives us new, powerful tools to manage your campaigns with precision. We can now reach specific audiences based on their geographical intent, which is perfect for targeting customers in Dublin and beyond. Brand controls ensure ads appear only with desired brands, while URL controls direct users to optimal landing pages and exclude underperforming ones.
3. Actionable Insights to Drive Growth
The new reporting in AI Max provides a clearer view of the customer journey, from the specific searches they used to the creative they engaged with. This data is invaluable. Our digital marketing specialists use these insights to continuously refine your campaigns, making sure every euro you spend is working as hard as possible to attract qualified leads.
Should you activate AI Max for your campaigns?
In short: if you want more reach, better performance, and less manual tweaking, then yes — it’s worth testing.
The shift to an AI-powered search landscape is a huge opportunity, but it requires a strategic approach. We're here to help you navigate it. Our team will guide you through activating and managing your campaigns to help you get the most out of your budget.
Contact our team today to discuss how we can put AI Max to work for your business and drive real, measurable results.
