One of the highlights of 2017 for us was getting to work on Darkness Into Light with Pieta House. That’s why we were thrilled to work with Pieta House again on the 2018 campaign.
Darkness Into Light is a truly unique experience, as people come together in locations around the globe to raise money and awareness in hopes of creating a world without self harm and suicide. Pieta House is there for people in their times of greatest need, and their flagship event Darkness Into Light is a critical part of their annual fundraising.
Last year, we revolutionised the digital platform for Darkness Into Light to increase fundraiser participation and maximise online donations. We were delighted to win an eir Spider for Best mCommerce Campaign as a result. For Darkness Into Light 2018, we updated the designs for the website to create a fresh appearance for this year’s event. We also linked the website to an online merchandise store and added a social media engagement wall to make the site even more interactive.
The CEO of Pieta House, Brian Higgins, has a special 'thank you' message for anyone who was involved in Darkness Into Light 2018:
Darkness Into Light is an incredibly moving experience for all involved. TV3 are presenting a show that captures the essence of this event, and which tells the poignant stories of what inspires people to get involved. Tune in to TV3 on Wednesday 23rd May at 9pm for a taste of this awe-inspiring event.