AI Special Edition: Exploring AI's Role in Marketing

Artificial intelligence, or AI, is an umbrella term representing a range of techniques that allow machines to mimic or exceed human intelligence. When humans think, they sense what’s happening in their environment, realise what those inputs mean, make a decision based on them, and then act. Artificially intelligent devices are in the early stages of beginning to replicate these same behaviours.

While there are many recent developments in the AI field, its premise is not new, and the history of AI dates back to before chatbots. Some of the earliest names in AI were Alan Turing, who created the Turing machine, Warren McCulloch and Walter Pitts, who expanded upon Turing’s ideas and John McCarthy, who coined the term "artificial intelligence."

AI is a powerful tool for addressing a variety of challenges, such as voice translation or wireless channel estimation, that are difficult to model or solve with traditional methods. For the end user, AI seamlessly offers enhanced experiences, personal assistance, and automation of repetitive tasks. In addition, AI can make devices more energy efficient and allow us to interact with them in more convenient ways, like with an always-on voice user interface.

Artificial intelligence may seem like an emerging technology bound for regular use by humans in the distant future, but there are various machine learning products that millions of people already use in their daily lives. Machine learning technology is featured in a variety of everyday technologies, such as search engines, online shopping algorithms, navigation systems, and smartphones. Popular AI products can help you get from one destination to the next, search for facts about your favourite movie, or help you shop for a particular product online.

The emergence of artificial intelligence has led to feelings of uncertainty, fear, and even hatred toward a technology that most people do not fully understand. AI can automate tasks that previously only humans could complete, such as writing an essay, organising an event, and learning another language. However, experts worry that the era of unregulated AI systems may create misinformation, cyber-security threats, job loss, and political bias.

Automated transport, taking over dangerous jobs, robots working with humans, improved elderly care, cyborg (organic/bio-mechanic) organisms, environment monitoring and response for climate change goals.