An Essential component of B2B marketing
Close to 65% of B2B buyers are keen to communicate with sales professionals providing thought leadership and genuine industry insight.
Email marketing is a perfect B2B solution: it increases the effectiveness of other traffic channels by providing a way to stay top of mind with prospects as they move through the sales funnel.
The difference with B2B Marketing Campaigns
There are significant differences between consumer email marketing campaigns, which are typically based on emotion and designed to achieve one or more immediate calls to action, and B2B or B2G email marketing best practices.
Expert positioning, branding and logical objection handling must be integral to every aspect of the campaign.
ROI Focused Email Marketing
We have a proven track record of working with clients looking to create or improve their email marketing channels. Sometimes underlying branding or communication inconsistencies are costing the company large new contracts.
In other cases the emails themselves need refinement. Contact us to see how we can help your business grow with email.