Project Highlights
Creation of a functional reporting tool combining data from Google Analytics, Google Search Console and various third-party sources.
Incorporation of Analytics, CRM management, marketing, creative and programmatic / PPC objectives into one tool.
Detailed reporting on converting and non-converting traffic sources, both by channel and geographically.
Granular analysis of the times of the day and week when website traffic was highest and lowest.
Specific reporting around the online behaviour and frequency of returning registered prospects.
Complex funnel, attribution and exit rate functionality built into the tool.
