Develop a relationship with your email subscribers by providing them…
Types of Content that Will Attract Potential Clients
16 Mar 2016
For your content to succeed and serve it’s intended purpose, here are the top 4 content types that you might experiment with.
This type of content is something we see companies doing often. It is highly engaging, shareable and, most of the time, funny. Content that entertains is a good tool for building trust and rapport with your clients; funny content, in particular, is excellent for this as humour is often a universal language.
The different entertainment content can come in the form of:
- Viral Content
- Events and Conferences
Creating educational content is Together Digital’s main goal with our blog. Similarly to entertaining content, it is a great way to build client trust, particularly because it is a great way to display knowledge to readers. This type of content says “we are talking about and we are more than willing to share our knowledge with the clients”.
An example of one of our educational posts:
Other types of content for educational purposes might include:
- Trend Reports
- Product Videos
This type of content is the content that resonates with a lot of people. It doesn’t necessarily have to be an inspirational quote or video. In fact, the most effective inspirational content often takes the form of a case study or testimonial. This content outlines all the problems faced, failures and successes of real-world projects.
Here’s an example of a testimonial video:
Other inspiring content could be in a form of:
- About Us
- Customer Reviews
- Celebrity Endorsements
Content to Convert
Content for the purpose of conversion is usually aimed at persuading your clients to take some sort of action, whether it’s getting them to subscribe to a service, click the ‘enquire more’ button or buy a product.
Other ways of helping your clients to convert might be in a form of:
- Interactive Demos
- Product Pages
- Click to Action Buttons
The main thing is to make sure that you experiment with your content! Use different types of content and find out which works best for you and your clients; whether it be infographics, lists or personal stories. Every client is different, so try more than one type of content in order to appease to different types of users and keep things fresh.