The trends for each year change… your website should change with them. It is no longer acceptable to live in the 2000s, where a simple website was all you needed. Today the website is where your customer’s experience starts. So, it is important to make this experience enjoyable.
Here are some signs that will tell you that your website needs a makeover:
It’s not Responsive
If your website isn’t mobile-friendly, you are not creating a good user experience for your mobile users. Back in 2013, mobile exceeded desktop internet usage (Source: WebMarketingToday). If your website doesn’t load properly, or even if it doesn’t look good on a mobile device you will more than likely start losing clients to your competition as well as leaving a bad impression or experience for your user. On top of that, Google recently changed its search algorithm to rank websites that are responsive or mobile friendly ahead of websites that are not. Either way, it’s a lose, lose, situation for you.
Users Can’t find you with Search Engines
If the content on your actual website is crowded with images and was not written with the latest SEO (Search Engine Optimisation) or Long Tail Keyword Trends in mind, you might want to consider an update. Also, if your website is outdated, search engines will rank better optimised and regularly updated competitors in their top positions. Most of the online experiences start with people entering words into a search engine, whether it is Google, Yahoo or Bing they should be able to find you.
Your Visitors don’t Stay/Convert
If your bounce rate is high, visitors average visit time is low or a number of pages visited is not what you want it to be, it’s time to redesign. Do you notice a pattern, where your visitor numbers are dropping every month? This could be due to several reasons - the content and design of your website, poor user experience or coding and technical issues. These are all signs that it’s time to bite the bullet and redesign the website.
It doesn’t Look Good!
As already mentioned, trends are changing rapidly. This applies to websites as well. Flash intro, auto-play music and outdated fonts and style elements can hamper your business and marketing goals. The design is not just about making something look pretty, design helps you to present your business in a professional light and guide your users to key areas on the site. It’s been established that websites with good design will gain customer’s trust.
Your Brand, Products and Target Market have Changed
If you’ve changed your brand, products or even target market it’s probably time to redesign and adapt the new additions into the website. Your website is one of the most important marketing assets that represents you and your company. If it’s not in line with what you are offering or targeting offline then you are missing out.
You’re Reluctant to Give out Your URL
Finally, if you’re too embarrassed to tell people to visit your site or if you are making excuses for it, it’s definitely time to re-design.
It is important to have a strong online presence. A good website is a reason you might have increased sales, better leads and happy customers. If you’re curious about how your website is performing now, you might want to do a Website Audit.